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Author: Ashley Bailey, Educator, Branding, Public Relations, Design Professional

Ashley Bailey is a resident of Augusta, Georgia. She serves on the Board of Directors for Adobe, Apple and Fox Entertainment. She lectures at the Savannah College of Art and Design, the Ringling College of Art and Design and the Chicago Design Institute.

Text Effect Templates

Photoshop Templates and How to Use them A few years ago, I had a profitable Adobe Stock account that was […]

Melanated Hands, a Beauty Brand

Beauty Product packaging for advertising, Melanated Hands, a Beauty Brand Design and Brand Identity from Ashley Bailey Designs

We didn’t just design a brand. We built a foundation for a legacy.
When this women-owned, minority-owned, and veteran-owned beauty brand came to us, they had a product, a passion, and a purpose — but no visual identity to carry it. No assets. No cohesion. No way to show up consistently across the digital spaces that matter most.

We changed that.

Melanated Hands, A Beauty Brand Reveal

YouTube Beauty Brand Reveal for Melanated Hands, a video introducing all the concepts that were created for this beauty brand, Melanated Hands

🎨 Watch how we built the “Melanated Hands” brand from scratch — a full branding and design services case study! In this video, I’m taking you behind the scenes of a real client project where we developed a complete brand identity from the ground up.

Brand Strategy | Your Logo Should Tell the Story Your Business is Selling

Brand Identity Design Guidelines for Musicians and for Home Builders in the Real Estate and Construction industry

Walk into a surf shop and everything — the font on the sign, the color of the walls, the wave graphic on the hang tags — tells you exactly what that store sells before you’ve looked at a single product. That’s not accidental. That’s brand alignment. And most small businesses are getting it completely wrong.

The Colors that Move People to Buy

Branding and design education, a picture showing a color palette, notebook, vintage camera for inspiration

Color isn’t decoration — it’s a silent salesperson. The right palette can trigger trust, spark desire, and make your brand unforgettable before a single word is read. Here’s how the world’s biggest brands use color psychology to connect with their customers.

A Case for Place-Based Identity | Ashley Bailey Designs

An International Stage.
A Local Story.

Every April, Augusta, Georgia becomes the center of the golf world. Players travel from Japan, Spain, Ireland, Australia, South Africa, and dozens of other nations to compete on the grounds of Augusta National Golf Club. Television audiences in over 200 countries tune in. The leaderboard is populated with surnames from every corner of the globe.

And yet — for decades, the tournament’s brand identity has leaned on iconography rooted in the United States as a nation. The problem with that choice isn’t subtle. It is, frankly, a geographic and cultural mismatch that no serious branding firm would recommend today.

Build the Blueprint Before You Build the Website

How CAD Home Crafters & Designs discovered that skipping the strategy phase cost them in customer experience, navigation clarity, and search visibility — and what the right approach looks like.