Melanated Hands, A Beauty Brand Reveal
🎨 Watch how we built the “Melanated Hands” brand from scratch — a full branding and design services case study! In this video, I’m taking you behind the scenes of a real client project where we developed a complete brand identity from the ground up.
Our client runs a beauty company specializing in nail products and skincare — and she needed a brand that speaks to every consumer, regardless of background.
Here's what our branding and design services delivered:
- ✅Brand name development — "Melanated Hands"
- ✅Custom hand illustration created by tracing a 2D image in Adobe Illustrator
- ✅Strategic typography selection
- ✅A refined wordmark that keeps the brand inclusive, versatile, and timeless
Rather than centering skin tone, we leaned into the color spectrum — making this brand feel approachable, diverse, and powerful.
We also walked through the decision to move from the illustrated hands to a clean wordmark, and why that actually strengthens the beauty brand as a long-term brand strategy.
👋 Who Am I?
I’m a Fractional CMO serving professional services companies, brands, and content creators with digital marketing, branding and design services, and Martech solutions.
Our YouTube channels & Our Websites are dedicated to going behind the scenes — showing you what we do and teaching aspiring creatives how to do it too.
🌐 Work with us or support the channel:
🔗 Agency & Channel Support → https://www.ashleybaileydesigns.com
💛 Donate & Support → https://www.ashleybaileydesigns.com/donate
🛍️ Get Creative! Shop design tools & prints:
👉 Our Store → https://www.ashleybaileydesigns.com/store —
#BrandingAndDesignServices #BrandIdentity #LogoDesign #MelanatedHands #BeautyBranding #AdobeIllustrator #FractionalCMO #BrandDevelopment #DigitalMarketing #CreativeAgency
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