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Using Canva as a Brand Management Tool

Sazon Brand Guidelines

If you manage a brand — even a small one — you already know the chaos. The logo file in four different places and you’re not sure which is the right version. The social media template someone accidentally saved over. The brand colors living in a Google Doc nobody can find. The vendor who keeps using the wrong font because you sent them a PDF two years ago.

Digital asset management is the unsexy but absolutely critical backbone of a consistent brand. While enterprise teams use tools like Bynder, Brandfolder, or Canto — most small to mid-size brands can’t justify the price tag, the onboarding time, or the complexity.

Canva, as it turns out, solves most of this problem. Elegantly, affordably, and in a way your entire team can actually use without a training session. Here’s how to set it up properly.

New Canva Branding Kit Features

Have you ever been asked to create something super quick for a brand, only to find that you don’t have the tools to do it without recreating the wheel? Or even worse, you get in the middle of a design only to find out there aren’t enough colors in the brand kit so you have to add one on the fly? This leads to weak branding. Let’s walk through some of the features that Canva has added lately that will help you keep your brand tight and cohesive.

Your Careers Page Belongs on Your Website — Not an ATS

Garia Golf Car(t)s Website & Brand Marketing

Every time a professional services firm links their job listings to an external applicant tracking system, something predictable happens. A candidate clicks the link. The website header disappears. The navigation vanishes. The branding changes. The URL switches from your domain to greenhouse.io, lever.co, workday.com, or bamboohr.com. And the person who was just on your website — reading about your culture, your clients, your values — is now on someone else’s platform, with no way back.

Georgia Golf ™ Brand Development Project

Georgia Golf Rebrand Logo for the Masters Golf Tournament depicted on a coffee mug

Georgia Golf™ is a case study centered around a potential Master’s Tournament rebrand. It’s rich media assets encompass the locality of the international tournament rather than focusing on the nation.

Infinite Logo Scroller

Infinite Logo Scroller WordPress Plugin

Have you ever wanted to have a scrollable effect on your website that shows logos or brand names, look no further. We have an installable scrolling widget you can drag and drop to create this scrolling logo (premium version)/business name effect on your website.

Garia, a Club Car Brand, Brand Management Project

Sazón Logo Mockup showing the curved text, the ANNATTO color and the accent on the typography

Sazón Algarian Catering and Bar Service did not have an established brand identity, relying primarily on a logo that was readily available on stock photo/illustration websites.

We saw the need for a more comprehensive build out of their corporate messaging, brand identity, and public relations materials.