An International Stage.
A Local Story.
Every April, Augusta, Georgia becomes the center of the golf world. Players travel from Japan, Spain, Ireland, Australia, South Africa, and dozens of other nations to compete on the grounds of Augusta National Golf Club. Television audiences in over 200 countries tune in. The leaderboard is populated with surnames from every corner of the globe.
And yet — for decades, the tournament’s brand identity has leaned on iconography rooted in the United States as a nation. The problem with that choice isn’t subtle. It is, frankly, a geographic and cultural mismatch that no serious branding firm would recommend today.
How CAD Home Crafters & Designs discovered that skipping the strategy phase cost them in customer experience, navigation clarity, and search visibility — and what the right approach looks like.
To be a medical doctor, you are ultimately an entrepreneur. A doctor is someone who needs patients in order to fill their medical practice and in turn help patients but also to earn revenue/salary. Medical doctors are employers. They employ nurses, nurse practitioners, and clerical staff such as front desk secretaries. To employ all the staff
Have you ever hear the song, “Rockstar” by Nickelback? It’s lyrics say “everybody wants to be a rockstarrrr”. The same is true with real estate professionals, contractors, builders, investors, architects, artists, and engineers. They need and want to increase their online visibility and attract more traffic to their websites. One of the ways to do that is through effective search engine optimization or abbreviated, SEO.