This lesson helps you to identify all the types of digital content on your website that can be search engine optimized. It's more than you might initially think. It's not only paragraph and heading text, it's captions, alt text, images, video, video thumbnails, documents, product categories, product names, product descriptions - ahem, course descriptions and titles... basically anything with a "field" or a place to put data can be crawled by search engine bots. Let's dive in and I'll show you how you can SEO all these types of content so that you website can rank higher where your potential customers are looking.