Ashley Bailey Designs
Consulting, Agency & Commercial Studio
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Which tier is right for you?
Starter
Small businesses & solo brands just getting serious about marketing
You have a business running but your marketing is inconsistent or DIY. You need a professional foundation — a real strategy, proper tracking, and consistent output — without the overhead of a large agency. Starter scope is focused and efficient: one core goal per service, monthly check-ins, and clear deliverables. Ideal for local businesses, solo practitioners, and early-stage brands with budgets under $50K/yr in marketing spend.
Growth
Established businesses ready to scale with a dedicated strategic partner
You're past startup mode. You have proven revenue, an existing audience or customer base, and you need marketing that moves faster and goes deeper than you can manage in-house. Growth scope includes expanded deliverables, more frequent strategy touchpoints, competitive analysis, and proactive recommendations — not just execution. Best fit for businesses with 1–5 employees, regional reach, and $50K–$250K in annual marketing investment.
Authority
Corporate, law firms & enterprise brands that need senior-level expertise
You're not looking for a vendor — you need a strategic partner with the experience to sit alongside your leadership team, navigate complex brand requirements, and produce work that reflects the caliber of your organization. Authority scope means priority access, faster turnaround, multi-channel coordination, compliance-aware content, and executive-level reporting. Built for law firms, healthcare organizations, regional corporations, and multi-location businesses with serious marketing budgets.
Premium client note: Law firms, corporate, and enterprise clients are always quoted at the Authority tier. These clients evaluate ROI, not hourly rates — the higher fee signals the caliber of strategic partner they're engaging.
Monthly retainer services
| Service | Starter · SMB / Solo | Growth · Established | Authority · Corporate / Law |
|---|---|---|---|
| Local SEO GBP, citations, local content, monthly reporting | $1,200/mo | $2,000/mo | $3,500/mo |
| Social Media Management Strategy, content calendar, community management | $1,200/mo | $2,500/mo | $4,500/mo |
| Content Creation Blog, email, video scripts, long-form | $1,500/mo | $2,800/mo | $5,000/mo |
| Copywriting & PR Web copy, press releases, brand voice management | $1,200/mo | $2,200/mo | $4,000/mo |
| Paid Media & PPC Campaign management — ad spend billed separately | $1,000/mo | $1,800/mo | $3,500/mo |
| Analytics & Reporting GA4 dashboards, monthly insights, attribution | $900/mo | $1,800/mo | $3,200/mo |
All retainers are month-to-month. Multi-service clients receive 10% bundle discount. Ad spend is never included in management fees.
Wix website maintenance retainer
Wix Website Maintenance & Care Plans
For existing Wix sites that need professional ongoing management — without migrating to a new platform.
A note on Wix: Wix's template-based editor creates real constraints — changes that take minutes in WordPress can take significantly longer in Wix due to platform limitations, template lock-in, and lack of direct code access. These rates reflect that reality honestly. If your site's needs consistently exceed your plan's hours, a migration conversation makes sense — and Ashley Bailey Designs will tell you plainly when that time comes.
Essentials
$275/mo
Best for: stable sites with occasional small updates
✔ Up to 1 hour of content updates/mo
✔ Text, image swaps & simple page edits
✔ Monthly site backup verification
✔ Uptime monitoring (notify & escalate)
✔ 48-hour response time on requests
✔ Monthly status email
✗ No new page builds
✗ No SEO or performance work
✗ No Wix app configuration
✔ Text, image swaps & simple page edits
✔ Monthly site backup verification
✔ Uptime monitoring (notify & escalate)
✔ 48-hour response time on requests
✔ Monthly status email
✗ No new page builds
✗ No SEO or performance work
✗ No Wix app configuration
Unused hours do not roll over. Additional time billed at $125/hr.
Most practical
Active
$550/mo
Best for: businesses actively promoting & updating their site
✔ Up to 3 hours of updates/mo
✔ All Essentials features
✔ New section builds within existing pages
✔ Blog post formatting & publishing
✔ Basic Wix app configuration (Wix Bookings, Events, etc.)
✔ Mobile layout checks after updates
✔ 24-hour response time on requests
✔ Quarterly site performance review
✔ One proactive recommendation per month (copy, layout, or UX improvement Ashley Bailey Designs notices)
✗ No full page redesigns
✔ All Essentials features
✔ New section builds within existing pages
✔ Blog post formatting & publishing
✔ Basic Wix app configuration (Wix Bookings, Events, etc.)
✔ Mobile layout checks after updates
✔ 24-hour response time on requests
✔ Quarterly site performance review
✔ One proactive recommendation per month (copy, layout, or UX improvement Ashley Bailey Designs notices)
✗ No full page redesigns
Unused hours do not roll over. Additional time billed at $115/hr.
Priority
$950/mo
Best for: high-traffic or revenue-generating Wix sites
✔ Up to 6 hours of updates/mo
✔ All Active features
✔ Full page layout updates & redesigns within Wix
✔ Wix e-commerce product updates & management
✔ Same-day response (business hours)
✔ Emergency fix priority (jump the queue)
✔ Monthly strategy call (30 min)
✔ SEO title & meta description review each quarter
✔ Annual platform assessment — honest written evaluation of whether Wix still serves your needs or a WordPress migration would deliver better ROI
✔ All Active features
✔ Full page layout updates & redesigns within Wix
✔ Wix e-commerce product updates & management
✔ Same-day response (business hours)
✔ Emergency fix priority (jump the queue)
✔ Monthly strategy call (30 min)
✔ SEO title & meta description review each quarter
✔ Annual platform assessment — honest written evaluation of whether Wix still serves your needs or a WordPress migration would deliver better ROI
Unused hours do not roll over. Additional time billed at $110/hr.
| What counts as an "update" | What is NOT included at any tier |
|---|---|
| Text changes · image replacements · adding or removing sections · contact form adjustments · color or font changes within template constraints · adding products or events · blog publishing · button or link updates · basic SEO field edits (titles, meta descriptions, alt text) | Rebuilding or replacing the site template · fixing issues caused by Wix platform bugs or outages · custom code/Velo development (quoted separately at $150/hr) · third-party integrations requiring API work · graphic design of new assets (photos, illustrations, infographics) · copywriting · anything requiring Wix support escalation |
All plans require a 3-month minimum commitment and a signed service agreement. Requests submitted via client portal or email only — phone calls and texts do not constitute task submissions. A one-time $150 site audit is required before onboarding to assess the template, current build quality, and whether the plan scope is realistic for the site's condition.
Project-based services (flat fee)
Web Design & Development
WordPress · Elementor Pro · WooCommerce · Custom E-commerce
| What's included | Starter — $4,500 | Growth — $8,500 | Authority — $15,000+ |
|---|---|---|---|
| Discovery & strategy | 1-hour kickoff call, questionnaire, site map | 2 strategy sessions, audience analysis, competitor review, content plan | Full discovery workshop, stakeholder interviews, UX audit, conversion strategy |
| Design | Up to 5 custom page templates, mobile-responsive, brand colors & fonts applied | Up to 10 custom page templates, custom UI components, iconography, scroll animations | Unlimited page templates, bespoke UI/UX design system, micro-interactions, accessibility audit (WCAG 2.1) |
| Development | WordPress + Elementor Pro build, contact form, basic SEO setup, SSL, speed optimization | All Starter features + WooCommerce or membership setup, advanced SEO, Google Analytics 4, CRM integration | All Growth features + custom post types, API integrations, multi-location or multi-language, advanced security hardening |
| Content | Client supplies all copy and images; Ashley Bailey Designs places & formats | Ashley Bailey Designs writes or edits up to 5 pages of copy; stock photo sourcing included | Full copywriting for all pages, custom photography coordination, brand voice guide |
| Training & handoff | 1-hour recorded walkthrough; 30-day email support | 2-hour live training session; 60-day email + priority support | Full team training session; 90-day priority support; quarterly check-in call |
| Revisions | 2 rounds of revisions | 3 rounds of revisions | Unlimited revisions within agreed scope |
E-commerce (WooCommerce) add $2,500 at any tier. Domain and hosting are not included and billed to client directly. Timeline: Starter 3–4 weeks · Growth 6–8 weeks · Authority 10–16 weeks.
Branding & Identity System
Logo · Visual Identity · Brand Guidelines · All Source Files
| What's included | Starter — $2,500 | Growth — $5,500 | Authority — $10,000 |
|---|---|---|---|
| Discovery | Brand questionnaire, 1-hour discovery call, mood board for approval | Brand strategy workshop (2 hrs), competitor audit, audience personas, positioning statement | Full brand discovery sprint (2 sessions), market landscape analysis, naming consultation if needed, brand narrative document |
| Logo system | Primary logo + 1 alternate lockup (horizontal or stacked); 3 concept directions presented, 1 developed to completion | Primary logo + 2 alternate lockups + submark/icon; 3 concept directions, 2 developed; favicon included | Full logo suite: primary, horizontal, stacked, submark, icon, monogram; 3 concept directions fully developed; animated logo file included |
| Color & typography | Primary + 2 accent colors with hex, RGB, and CMYK values; 1 heading font + 1 body font specified | Full palette (primary, secondary, neutrals, accent) with all color values; full type hierarchy (display, heading, subheading, body, caption) | Extended palette including dark/light mode variants; variable font recommendations; accessibility contrast ratios verified |
| Supporting elements | Business card design (print-ready); 2 social media profile templates | Business card, letterhead, envelope design; 5 social media templates; email signature template; 1 pattern or texture asset | Full stationery suite; 10 social media templates; presentation deck template; brand photography art direction guide; icon set (up to 12 custom icons) |
| Brand guidelines | 4–6 page PDF: logo usage rules, color values, fonts, clear space & minimum size | 12–16 page PDF: all Starter content plus tone of voice, imagery style, incorrect usage examples, co-branding rules | 20–30 page comprehensive brand standards document: all Growth content plus internal vs. external usage, vendor specification sheet, print production specs, digital asset library |
| File delivery | PNG, JPG, SVG, PDF (web & print-ready) in black, white, and full color | All Starter files + EPS, AI source files; organized folder structure labeled by use case | All Growth files + layered PSD/AI files; asset library in cloud folder with naming conventions; print vendor specification sheet |
| Revisions | 2 rounds of revisions after concept approval | 3 rounds of revisions | Unlimited revisions within agreed scope |
Brand refresh (existing brand updated, not built from scratch) is billed at 60% of the applicable tier rate. Timeline: Starter 2–3 weeks · Growth 4–6 weeks · Authority 8–12 weeks. A signed contract and 50% deposit are required to begin.
GA4 / Analytics Setup & Configuration
Google Analytics 4 · Google Tag Manager · Looker Studio Dashboards
| What's included | Starter — $3,500 | Growth — $6,500 | Authority — $10,000 |
|---|---|---|---|
| GA4 property setup | GA4 property creation, data stream configuration, basic event tracking (page views, scrolls, outbound clicks, form submissions) | All Starter + enhanced e-commerce tracking, custom events (up to 10), user ID configuration, cross-domain tracking if applicable | All Growth + server-side tagging setup, consent mode v2, custom dimensions & metrics (up to 25), BigQuery export configuration |
| Google Tag Manager | GTM container setup, GA4 base tag, basic trigger configuration | All Starter + full tag audit, Facebook/Meta Pixel, LinkedIn Insight Tag, conversion tracking for ad platforms | All Growth + complete GTM overhaul or migration, data layer implementation, custom JavaScript variables, full QA across all environments |
| Goals & conversions | Up to 5 conversion events configured and verified | Up to 15 conversion events; funnel visualization setup; audience creation for remarketing | Unlimited conversions; predictive audiences; custom channel groupings; offline conversion import if applicable |
| Reporting dashboard | 1 Looker Studio dashboard (traffic overview, top pages, conversions) | 2 Looker Studio dashboards (executive summary + channel performance); automated monthly email report | 3–5 Looker Studio dashboards tailored by stakeholder (executive, marketing, sales); automated weekly reporting; anomaly detection alerts |
| Documentation & training | Written setup documentation; 1-hour recorded walkthrough | Full measurement plan document; 2-hour live training for marketing team | Comprehensive measurement strategy document; team training workshop (up to 8 people); 90-day support retainer included |
Ongoing monthly reporting is a separate retainer (see Analytics & Reporting above). Timeline: Starter 1–2 weeks · Growth 2–3 weeks · Authority 4–6 weeks.
Publication Layout Design
Cookbooks · Product Catalogs · Supplementary & Reference Books · InDesign · Press-Ready Files
| What's included | Starter | Growth | Authority |
|---|---|---|---|
| Cookbooks (200–250 pp) | $3,500 | $5,000 | $7,500 |
| Catalogs & supplementary books (32–64 pp) | $2,000 | $4,500 | $7,000 |
| All publication layout projects include: | |||
| ✔ Adobe InDesign layout built to your print vendor's exact specifications (bleed, trim, margins, color profile) | |||
| ✔ 2 initial design direction concepts presented as sample spreads before full layout begins | |||
| ✔ Recipe/content formatting with consistent style sheets for headings, body copy, ingredients, measurements, and callouts | |||
| ✔ Photo placement and basic color correction for provided images (retouching billed separately at $75/image) | |||
| ✔ Front matter: title page, copyright page, dedication, table of contents | |||
| ✔ Back matter: index template, author bio page | |||
| ✔ Press-ready PDF/X-1a export + digital edition PDF | |||
| ✔ 2 rounds of revisions after initial layout delivery | |||
| Tier differences: | |||
| Starter | Client-supplied, fully proofread manuscript. Standard layout using your chosen typefaces. No custom illustration or index building. | ||
| Growth | All Starter + custom chapter opener designs, pull quotes, sidebar formatting, and one round of index building assistance. | ||
| Authority | All Growth + custom illustrated chapter dividers or icons, full index creation, print vendor coordination, press proof review, and project management from manuscript to delivery. | ||
Manuscript must be fully proofread before delivery — editing is not included. Timeline: 3–5 weeks for catalogs; 6–10 weeks for cookbooks. 50% deposit required to begin.
Signage & Stationery Design
Design fee only — printing quoted separately via Taylor OnDemand or client's preferred vendor
| What's included | Starter — $350/piece | Growth — $600/piece | Authority — $1,200/piece |
|---|---|---|---|
| Typical deliverables | 1 design concept, print-ready PDF, 1 round of revisions. Suitable for single-use items (business card, flyer, banner). | 2 design concepts, print-ready PDF + editable source file, 2 rounds of revisions. Suitable for branded stationery sets and signage systems. | 3 design concepts, full source files (AI/PSD), print-ready PDFs sized for all required formats, 3 rounds of revisions, print vendor coordination. Suitable for brand rollout across multiple collateral types. |
| Common items | Business cards · Letterhead · Envelopes · Note cards · Postcards · Rack cards · Banners (pull-up, vinyl) · Window graphics · Foam board / POP displays · Yard signs · Trade show displays | ||
Volume discounts available for brand system rollouts (10+ pieces). Print production is billed separately at Taylor OnDemand wholesale + 2.5× markup.
Commercial Photography
Half-day · 4 hrs
$1,800
Studio or location · up to 3 setups · 20 retouched selects · personal use license
Most booked
Full day · 8 hrs
$3,200
Studio or location · unlimited setups · 50 selects · personal use license · art direction
Multi-day campaign
$2,800/day
3+ day minimum · full pre-production · dedicated account management
Licensing is always separate from the day rate. The fee above covers the shoot, post-processing, and delivery of selects. All commercial usage — ads, websites, print campaigns, billboards — requires a licensing add-on.
Commercial image licensing (add to any shoot)
| Usage type | 1 year | 3 years | Perpetual |
|---|---|---|---|
| Web / social media only (local / regional) | $500 | $1,200 | $2,500 |
| Web / social / digital ads (national) | $1,500 | $3,500 | $7,500 |
| Print (brochures, collateral, packaging) | $1,000 | $2,500 | $5,000 |
| Out-of-home (billboards, transit, signage) | $2,500 | $6,000 | $12,000 |
| Broadcast / streaming TV commercial | $3,500 | $8,000 | Quote req'd |
| Full rights transfer (all uses, all territories) | Starting at $15,000 — quoted per project | ||
Exclusivity (preventing licensing to competitors) adds 50–100% to the applicable license fee. All images remain copyright Ashley Bailey Designs until explicitly transferred in writing.
Corporate team headshots (on-site)
| Team size | Rate | Includes |
|---|---|---|
| 2–5 people | $275/person | Studio setup, 2 retouched images each, consistent background, 5-day delivery |
| 6–15 people | $225/person | On-site lighting, 2 retouched images each, branded team gallery |
| 16–30 people | $185/person | Full half-day, on-site, 2 selects/person, 7-day delivery |
| 31+ people | Quoted | Multi-day, multi-location, second shooter available — contact for proposal |
On-site travel within 30 miles: $150. 31–60 miles: $250. Beyond 60 miles: quoted. Team headshots include personal use license. Commercial use for advertising is a separate licensing fee.
Commercial Videography & Media
Social content day
$1,800
Full day · 4–6 short-form deliverables (Reels / TikTok / Shorts) · licensed music
Most booked
Corporate / brand video
$3,500
Full day · 1–3 min delivered video · color, audio mix · licensed music · 2 revision rounds
Campaign / multi-day
$2,800/day
3+ day minimum · script consult · multi-deliverable · full pre-production
Video licensing (add to any production)
| Usage | 1 year | 3 years | Perpetual |
|---|---|---|---|
| Owned social channels only | Included | $500 | $1,200 |
| Paid social / digital ads (regional) | $1,200 | $2,800 | $6,000 |
| Paid digital ads (national) | $2,500 | $5,500 | $12,000 |
| Broadcast / streaming TV | $4,500 | $10,000 | Quote req'd |
Corporate interview / testimonial video
| Service | Rate | Deliverable |
|---|---|---|
| Executive interview video | $1,400 | 2-camera · 2–3 min edited · color, audio, lower-thirds · 2 revisions |
Product, Apparel & Environmental Photography
Apparel shots · Environmental lifestyle · Composite / digital background placement · Marketing & flyer assets
What this section covers: Photography of products — especially apparel — shown in context rather than on a plain white backdrop. There are two approaches: an environmental shoot puts the subject in a real location (an office, a storefront, outdoors) and captures the scene live. A composite shoot photographs the subject cleanly in studio, then places them digitally into a background scene in post-production. Both produce the same end result — a shirt that looks like it belongs in an office setting — but composite gives you more control over the background and works in situations where renting or accessing a location isn't practical. Both are priced below.
Apparel product photography (studio-based)
| Service | Rate | Deliverable |
|---|---|---|
| Flat lay — per garment Shirt or product photographed flat on surface, styled, edited. Plain or textured background. | $95/garment | 1 hero image per garment, retouched, high-res JPEG + web-optimized. Minimum 3 garments. |
| Ghost mannequin / invisible mannequin Shirt shot on form, mannequin removed in post — industry standard for apparel e-commerce | $125/garment | Front + back composite, mannequin removed, collar/sleeve shaped. High-res JPEG, flyer and web-ready. |
| On-model, studio — per look Live model wearing garment, studio lighting, plain or simple backdrop | $275/look | 3 selects per look, retouched. Model fee not included — see note below. Minimum 3 looks. |
| Apparel product session (half-day bundle) Up to 8 garments flat lay or ghost mannequin, or 5 on-model looks — your choice | $650 | Best value for small apparel launches, uniform programs, or branded merchandise shoots. All retouched selects delivered within 72 hrs. |
Model fees are not included in the rates above. For shoots requiring a model, talent can be sourced through a local agency (typically $150–$300 for a 2–4 hr booking in the Augusta/Atlanta market) or you may supply your own. Stylist and wardrobe are client's responsibility unless arranged separately.
Environmental lifestyle photography (real location)
| Session | Rate | What's included |
|---|---|---|
| Environmental mini — 2 hrs 1 location, 2–3 garments/looks, office or lifestyle context, real setting | $550 | 15 retouched selects · high-res + web files · personal/commercial use for flyers, social, website · 48-hr delivery |
| Environmental standard — 4 hrs 1–2 locations, up to 6 garments/looks, office or lifestyle, directed storytelling | $950 | 30 retouched selects · high-res + web files · art direction included · extended commercial use license |
| Full editorial day — 8 hrs Multiple locations, full collection or branded campaign, concept development included | $2,400 | 60+ selects · full editorial treatment · shot list developed with client · campaign-grade usage license · print and digital |
Location access, permits, and any location fees are the client's responsibility unless arranged as an add-on ($95/hr location scouting + at-cost access fees). Travel beyond 30 miles: $1.50/mi.
Composite photography — studio shoot + digital background placement
Subject is photographed cleanly in studio, then placed into a digital background scene in post — office settings, storefronts, outdoor scenes, branded environments. Gives full control over the final background without requiring location access or permits.
| Service | Rate | What's included |
|---|---|---|
| Studio capture + single composite Subject photographed in studio; placed into 1 digital background of your choice | $350/image | Clean studio capture, background removal, color-matched composite, retouching, high-res delivery. Flyer, print, and web-ready. |
| Multi-composite package — same session Same studio shoot, placed into 3–5 different background scenes | $225/image | Best value for brand kits, flyer series, social media sets needing consistent subject in varied settings. Min 3 images. |
| Composite retouching only Client supplies clean studio image; Ashley Bailey Designs handles background sourcing, placement, and finishing | $150/image | Background sourced from licensed stock library (Adobe Stock) or client-supplied. Color grade, light matching, shadow/reflection added for realism. |
| Custom background creation Ashley Bailey Designs builds or photographs a bespoke background environment (office set, branded space, location asset) rather than using stock | From $450 | Quoted per project. Includes either a dedicated background capture session or a fully rendered digital environment. Best for campaigns requiring brand-exclusive imagery. |
All composite images are delivered as high-resolution TIFFs and web-optimized JPEGs. Stock backgrounds sourced from licensed Adobe Stock library — no copyright issues for commercial use. Final images are flyer, print ad, and social media-ready. Turnaround: 48–72 hours per image after studio capture.
Flyer & marketing collateral package (most common use case)
If you need a small set of clean, polished apparel images specifically for flyers, marketing materials, or a website launch — this is the practical starting point.
| Package | Rate | What you get |
|---|---|---|
| Flyer Starter — 3 shirts, 3 composites Studio shoot of 3 garments (flat lay or ghost mannequin), each placed into a matching digital office or lifestyle background | $675 | 3 finished composite images · print-ready and web-optimized · 48-hr turnaround · commercial use for flyers, social, website |
| Flyer Standard — 5 shirts, 5 composites Same approach scaled to 5 garments — variety of environments (office, casual, outdoor) | $1,050 | 5 finished images · 2 revision rounds on placement/background · print-ready and web · extended commercial license |
| Add: Flyer layout design Ashley Bailey Designs designs the actual flyer using the finished photos — delivered as print-ready PDF + editable source file | +$350 | 1 flyer design, 2 revision rounds, print-ready PDF (bleed, trim, CMYK) + web-optimized version. Brand colors and fonts applied. |
Ready to take your business to the next level?
Schedule a free consultation with our team and let's make things happen!
Terms & Conditions
Click here to learn more about our terms and conditions and to learn more about our consultation services for existing clients.