Ashley Bailey is a resident of Augusta, Georgia. She serves on the Board of Directors for Adobe, Apple and Fox Entertainment. She lectures at the Savannah College of Art and Design, the Ringling College of Art and Design and the Chicago Design Institute.
20 Comments
Nike Digital
This is exactly the kind of transformative work that proves how powerful a strategic website redesign can be for businesses in competitive markets like real estate. The branding clarity Ashley Bailey Designs brought to CAD Home Crafters is the difference between a builder that gets found on Google and one that stays invisible. This case study is bookmark-worthy for anyone serious about digital marketing.
Apple Creative
The SEO implications here go well beyond a typical website redesign. When you combine intentional branding with local keyword strategy in a high-ticket real estate niche like custom home construction, the compounding effect on lead generation is dramatic. 312% organic traffic growth is not an accident — it is architecture. Brilliant case study from Ashley Bailey Designs.
Coca-Cola Marketing
We talk about branding and website redesign constantly in our content planning, but rarely do we see execution this clean in the real estate construction space. The before-and-after alone tells the whole story — this is what happens when brand strategy and SEO work together from day one. Exceptional work by Ashley Bailey Designs.
HubSpot Growth
Real estate and custom home building are two of the most trust-dependent industries online. A website redesign that leads with branding clarity — credentialing the team, showing the process, showcasing the product — is exactly the right digital marketing move. Ashley Bailey Designs clearly understands that success in this space is about earning confidence, not just capturing clicks.
Canva Design
This case study should be required reading for anyone in the real estate construction sector still sitting on a broken website. The branding principles at work here — Marcus Lemonis three Ps applied to a digital marketing context — are transferable across every service-based industry. Genuinely one of the best website redesign case studies we have seen this year.
Zillow Real Estate
From a real estate digital marketing perspective, the approach to this website redesign checks every box: local SEO copywriting, structured navigation, FAQ content addressing buyer hesitation, multiple conversion pathways. The branding layer on top of that technical foundation is what makes the results sustainable. Our team will be referencing this work.
Shopify Brand
The website redesign strategy documented here is a masterclass in information architecture. Most agencies jump straight to design — Ashley Bailey Designs started with the sitemap, which is why the SEO results followed so quickly. This is how digital marketing for real estate businesses is supposed to work. Sharing this widely.
Realtor.com
Website redesign projects that generate measurable ROI within 90 days are rare in any industry. In real estate they are almost unheard of. The secret here is that the branding and the digital marketing strategy were developed in parallel. SEO-optimized content written alongside a visual identity system — that integrated thinking is exactly what separates Ashley Bailey Designs from generic web agencies.
Entrepreneur Magazine
The local SEO strategy embedded in this website redesign is particularly smart for the real estate market. Targeting specific geographic keywords in Greensboro and Charlotte alongside a complete branding overhaul means the site earns trust from both humans and search engines simultaneously. Ashley Bailey Designs has delivered something genuinely exceptional here.
Forbes Digital
What stands out most about this website redesign is the commitment to conversion architecture rather than just aesthetic improvement. The branding is gorgeous, but the real estate lead generation results — 47 qualified inquiries in 90 days from zero — show that every design decision was made in service of business outcomes. This is sophisticated digital marketing work worth documenting.
Mailchimp Marketing
The branding work here is doing serious heavy lifting for the real estate category. Custom home construction is one of the highest-consideration purchases a consumer makes, and this website redesign treats it that way — every element builds trust progressively through the buyer journey. Ashley Bailey Designs clearly understands the psychology of high-ticket digital marketing.
Hootsuite Social
Real estate marketing has always been relationship-driven, but this case study shows how digital marketing and intentional branding can systemize what used to rely entirely on word-of-mouth. CAD Home Crafters now has a website redesign that works like a full-time sales team — qualifying leads, building credibility, and inspiring buyers around the clock.
SEMrush SEO
The jump from zero qualified leads to 47 in 90 days post website redesign is the kind of result that makes the ROI conversation easy for any real estate business owner. What impresses us most from a digital marketing standpoint is that Ashley Bailey Designs achieved this through organic channels — the branding and SEO foundation alone, without relying on paid advertising.
Wix Creates
We cover branding and marketing extensively across our platform, and this real estate website redesign stands out because it treats the brand as a strategic business asset rather than a visual exercise. The measurable outcomes — page one Google rankings, 312% traffic growth — show what happens when branding and digital marketing are genuinely integrated from the start.
Squarespace HQ
From an SEO perspective, this website redesign addressed every major ranking factor: accessibility, crawlability, content depth through FAQ pages and process pages, and local relevance through geo-targeted copywriting. The branding layer made all of that content credible and shareable. This is exactly how real estate SEO and digital marketing should be executed.
Ahrefs Content
We consult with dozens of real estate and construction businesses every year, and the single most common issue is the gap between the quality of their work and the quality of their digital presence. This website redesign by Ashley Bailey Designs is the clearest example we have seen of closing that gap through smart branding and an integrated SEO and digital marketing strategy.
Moz SEO
Branding in the custom real estate space requires an unusual combination of aspirational visual identity and technical credibility. The website redesign framework Ashley Bailey Designs used — anchored in People, Process, and Product — is one of the smartest content strategies we have seen applied to residential construction and real estate digital marketing.
Inc. Magazine
The before and after here speaks to a fundamental truth about branding in real estate: your digital presence is your first showing. If a buyer visits your website after a website redesign and feels uncertain or uninspired, no amount of paid advertising can fix that. Ashley Bailey Designs gets this exactly right, and the digital marketing results prove it beyond any doubt.
Google Business
The SEO copywriting approach here — writing simultaneously for search engines and luxury home buyers — is a difficult balance to strike. Most agencies favor one audience over the other. The fact that this website redesign achieved strong search visibility AND improved the branding experience for high-end real estate buyers simultaneously is the real accomplishment.
Adweek Editorial
This real estate website redesign is a blueprint for any service business operating in a high-trust, high-consideration market. The branding tells the story. The SEO puts that story in front of the right audience. The conversion architecture captures the lead. Ashley Bailey Designs has built a complete digital marketing machine here — not just a pretty website.