Southeastern Structures is an offshoot of Attaway Construction. Attaway Construction sought to chase the tent structure business in Augusta, Georgia and beyond with close ties to Poland. We developed an entire brand for their organization, starting with the logo concept and colors.
The green is meant to signify the reduction in the carbon footprint that these structures and type of construction bring to the marketplace.
From there we sought to create a solid logo identity for their new business venture. This began with consultations where we discussed their desire to chase this new construction business type and compete with the likes of RW Allen Construction, Turner Construction, McKnight Construction and Clifton Construction.
We built even further by developing a new website for this business venture. We created marketing case studies where we created and developed statistical analysis of the environmental and budgetary impact this new type of commercial construction would bring to the marketplace and how Southeastern Structures could be the premier leader in this type of construction.
Additionally, we created a commercial construction portfolio lookbook that they can present to high value clients and leave behind as a resource for designing and building these tent structures. We thoughtfully and carefully researched all the different applications of this type of construction and graphically displayed them in this custom portfolio lookbook for their clientele. This presents options to their customers that they previously did not have and opens the door for their business development teams to close the sale.
Additionally, we rebranded their social media profiles on LinkedIn so that they could be presented as the premier leader of this commercial construction type.
You can follow their LinkedIn Page here: https://www.linkedin.com/company/attaway-construction/
We are very pleased with the results and they should be too. Their results speak for themselves.
If your firm would like to rebrand, create new splash in the marketplace, Ashley Bailey Designs is the place to start. We will consult with you and offer strategic solutions that will help you elevate your services, command more investments into your business and add value and revenue to your business.
Call us today at (202) 642-9625 to make an impact on your bottom line.