Your typography should speak volumes
P.S. Ready to give your brand a voice that resonates? Let Ashley Bailey Designs create a typography system that speaks to your audience's hearts and minds.
Copyright © 2024 Ashley Bailey Designs. All Rights Reserved.
The Psychology of Typography
In branding, your typography choices whisper (or shout) messages to your audience before they've read a single word.
Typography Psychology Impact
Serif Fonts
- Triggers: Tradition, reliability, authority, heritage
- Notable Examples:
- Times New Roman: The New York Times (journalistic authority)
- Didot: Vogue (fashion elegance)
- ITC Chronicle: Yale University (academic prestige)
Sans Serif Fonts
- Triggers: Modern, clean, universal, approachable
- Notable Examples:
- Helvetica: Apple, Microsoft (technological clarity)
- Futura: Nike, Supreme (contemporary boldness)
- Inter: Figma, Discord (digital simplicity)
Script Fonts
- Triggers: Elegance, creativity, personal touch
- Notable Examples:
- Coca-Cola’s custom script (classic authenticity)
- Instagram’s custom script (artistic expression)
- Paul Smith’s signature (designer authenticity)
Display Fonts
- Triggers: Unique personality, attention-grabbing
- Notable Examples:
- Disney’s custom font (playful magic)
- HBO’s custom type (entertainment drama)
- Stranger Things (nostalgic intrigue)
The Power of Strategic Typography
Our Typography System Process
01.
Strategic Analysis
- Brand personality assessment
- Industry typography audit
- Readability requirements
- Digital platform needs
- Print application review
02.
Typography Selection
- Primary typeface selection
- Secondary font pairing
- Display type choices
- Web font optimization
- Accessibility testing
03.
System Development
- Type hierarchy creation
- Spacing guidelines
- Size specifications
- Weight combinations
- Cross-platform testing
Industry-Specific Typography Strategy
Technology
- Clean sans-serifs for readability
- Geometric shapes for precision
- Balanced weights for hierarchy
- Examples: Apple (San Francisco), Google (Product Sans), Microsoft (Segoe UI)
Luxury
- Elegant serifs for sophistication
- Thin weights for refinement
- Dramatic contrast for impact
- Examples: Gucci (Futura), Prada (Didot), Saint Laurent (Helvetica)
Finance
- Professional serifs for trust
- Clear sans-serifs for data
- Conservative spacing for clarity
- Examples: Goldman Sachs, JPMorgan, Morgan Stanley
Healthcare
- Approachable sans-serifs
- Readable weights
- Generous spacing
- Examples: Mayo Clinic, Cleveland Clinic, Kaiser Permanente
Food & Beverage
- Warm, inviting serifs
- Playful scripts for personality
- Organic shapes for authenticity
- Examples: Whole Foods, Trader Joe's, Starbucks
Typography Elements We Define
Primary Typography
- Headlines
- Subheadlines
- Body copy
- Navigation
- Call-to-action text
Hierarchy System
- Size relationships
- Weight variations
- Spacing rules
- Line height specifics
- Emphasis guidelines
Technical Specifications
- Web fonts
- Print fonts
- Fallback systems
- Loading optimization
- Format support
Client Success Story
“
"Ashley Bailey Designs created a typography system that perfectly expresses our brand personality. Our engagement metrics increased by 167% after implementation." - Michael Torres
Creative Director, ModernTech Solutions
Ready for Your Typography System?
📝 Special Typography Package
Book your typography consultation this month and receive a complimentary web font optimization audit (Valued at $1,800)
(Let’s design your type story)
(Share your typography vision)
Signs You Need Typography Help
Your fonts don't work well across platforms
Text hierarchy feels unclear
Brand personality isn't reflected in type choices
Readability issues on digital platforms
Inconsistent font usage across materials
Typography feels dated or trendy
The Science of Typography
We consider:
- X-height relationships
- Character spacing
- Line length
- Contrast ratios
- Reading patterns
- Eye movement studies
Investment in Typography
Think of typography as your brand's voice. It can whisper, speak clearly, or shout—but it should always say the right thing.
The Cost of Poor Typography
Deliverables Include
Font Files
- Primary typefaces
- Secondary typefaces
- Web font files
- Display typefaces
- Icon fonts
Guidelines Document
- Usage rules
- Size scales
- Weight guidelines
- Spacing specifications
- Hierarchy examples
Implementation Guide
- Digital applications
- Print specifications
- Social media guidelines
- Email templates
- Presentation formats
Time to Transform Your Typography
Every day with the wrong typography is:
- Lost reader engagement
- Missed brand opportunities
- Weakened voice
- Confused messaging
Create your brand's typographic voice with Ashley Bailey Designs. Because in the world of brand communication, how you say it is as important as what you say.
This website uses cookies to improve your experience. Cookie Policy