Branding & Identity — Edit this category

Georgia Golf ™
Brand Development

Client

Georgia Golf ™

Services

Branding, Logo, Strategy

Year

2026

Industry

Retail & Event Services

The Challenge

Georgia Golf ™ came to us with a concept to develop a brand centered around golf, in Augusta, Georgia. The only challenge was that the Master’s Tournament has exclusive rights to this area. We wanted to come up with something that signified the locality of Augusta, Georgia while also staying in the lines with the tournament. The goal was to attract tournament executives.

We began with market research. We knew that the tournament’s design was largely centered around the outlines of the United States and we thought it made sense to keep that concept but focus on the city of Augusta since the tournament is not national, it’s international.

We traced the Richmond County, Georgia borders and created a vector outline. From there we found a sports related font that references the foliage of the golf tournament and heavily modified it so that it was unique and not easy to reproduce. Our goal is to keep the brand protected not take away from it. With our background in sports marketing, it made sense.

Overview of
Georgia Golf ™ Brand Development

15 premium media assets

icongraphy developed, editorial 3D asset generation, video collateral developed, PR boilerplates written for brand consistency,

217%

Growth in social media reach following the rebrand rollout

-92% lower CPM

$300 → $25 Cost Per Thousand (CPMs)

500 rich media assets created

A plethora of rich media assets designed and created for sales enablement of key accounts as well as part of the corporate marketing strategy

A Georgia Golf ™ Brand Reveal

Garia Brand Management

Our Approach

How We Developed
Georgia Golf ™ Brand

Discovery & Strategy

We saw their need for a thoughtful design strategy that included rethinking their existing marks, branding the location of the tournament and building an updated and more modern aesthetic. Lucky for them, we were sitting right here in the same area. We know the tournament. We know the prestige associated with it. We wanted to create something that really encompassed all of what The Master’s Tournament is about.

How To Measure Success

We will measure the success of our strategy based on the click through we get to this rebrand case study. We think there is great potential for that.

Execution & Delivery of Brand Messaging

In order to measure success of a marketing campaign, you need to go into it with your eyes wide open to the KPIs that you have identified prior to the campaign rollout as ones that you (and other stakeholders) consider to be wins. That conversation needs to happen sooner rather than later during a campaign. For this client, we knew that sales was the ultimate indicator of success. Manufacturers typically operate on smaller profit margins. We were focused on:

initial brand awareness numbers during the first phases of our campaigns
click through rates which indicated whether our copy and media were resonating
CPAs as our campaigns were more mature

Results & Impact of Integrated Marketing Campaigns

The Garia integrated marketing campaigns showed great performance as far as CPM improvements once the geography of the ads was fine tuned and focused on our key accounts. Ensuring that our internal teams were equipped to handle the leads with sales enablement tools as they came in was another key to the campaigns successes. Lastly, measuring attribution across our campaign roll out indicated that our social media focused marketing strategy was one of the most impactful of the overall marketing successes.

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