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As e-commerce designer/developers, we are often asked which merchant account is best to use with your e-commerce store.  Often times, a bank sales representative has approached our clients and convinced them that the bank merchant account solution is best for them.  It is our feeling that bank merchant accounts are not appropriate for at least 80% or more of the e-commerce stores our there, especially the e-commerce start up!  When I investigated the overall cost of using a merchant account versus PayPal, the numbers were staggering.  See the chart below:

Fee Type Merchant Account PayPal
BB&T Set Up Fee $200.00 $0.00
Authorize.net Set Up Fee $99.00 $0.00
Monthly Fee $9.95 $0.00
Second Monthly Fee $5.95 $0.00
Transactional Fee 2.10% with a $0.06 **2.9% + $0.30 USD (if sales volume
   

is higher fee goes down to less than

    the set fee with BB&T

As far as ABD is concerned, PayPal is the clear winner in terms of affordability for e-commerce start ups.  But let's discuss the pros and cons of both.  Bank merchant accounts are great in that they put the money you earn with your e-commerce business directly into your bank account.  With PayPal that is an additional step and there are limits on how much you can transfer to your business account per day.  The limit is $500 a day and this limit is in place to prevent fraud, which is a good thing, right?  PayPal requires no up front investment to get started whereas a bank merchant account costs anywhere from $300-500 or more.  There are no monthly charges for a PayPal account where the bank merchant account featured here charges $15.90 a month to use their payment gateway.  The only disadvantage we can see for using PayPal is the higher transactional fee but if you have a higher total number of sales, the transactional percentage is lowered for PayPal.  Click the *read more* link below to see how much lower it goes based on total sales.

Our biggest advantage we can see with using PayPal versus a bank merchant account is simply this: you are only charged a fee when you are actually making money, ie. on a transactional basis.  You might get a merchant account and be out all the investment costs without making one red penny.  The biggest advantage we can see with using a bank merchant account is that it is tied directly to your bank account not making you take the additional step to transfer money.  If it were me and my e-commerce business, I would not want to take the risk in investing heavily in a bank merchant account before knowing whether or not I would make one sale or not. The additional one minute step of logging into PayPal and transferring money to my bank account would not be worth taking the investment risk.

Bottomline, whatever your choice when choosing who to be your payment processing vendor, ABD's employees have the skill set to tie into whatever system you choose.  We have worked with various banks and used their merchant services.  We have also used PayPal not only for our clients but for our personal e-commerce sites.  PayPal is preferred for e-commerce as far as we are concerned!


As e-commerce designer/developers, we are often asked which merchant account is best to use with your e-commerce store.  Often times, a bank sales representative has approached our clients and convinced them that the bank merchant account solution is best for them.  It is our feeling that bank merchant accounts are not appropriate for at least 80% or more of the e-commerce stores our there, especially the e-commerce start up!  When I investigated the overall cost of using a merchant account versus PayPal, the numbers were staggering.  See the chart below:

Fee Type Merchant Account PayPal
BB&T Set Up Fee $200.00 $0.00
Authorize.net Set Up Fee $99.00 $0.00
Monthly Fee $9.95 $0.00
Second Monthly Fee $5.95 $0.00
Transactional Fee 2.10% with a $0.06 **2.9% + $0.30 USD (if sales volume
   

is higher fee goes down to less than

    the set fee with BB&T

As far as ABD is concerned, PayPal is the clear winner in terms of affordability for e-commerce start ups.  But let's discuss the pros and cons of both.  Bank merchant accounts are great in that they put the money you earn with your e-commerce business directly into your bank account.  With PayPal that is an additional step and there are limits on how much you can transfer to your business account per day.  The limit is $500 a day and this limit is in place to prevent fraud, which is a good thing, right?  PayPal requires no up front investment to get started whereas a bank merchant account costs anywhere from $300-500 or more.  There are no monthly charges for a PayPal account where the bank merchant account featured here charges $15.90 a month to use their payment gateway.  The only disadvantage we can see for using PayPal is the higher transactional fee but if you have a higher total number of sales, the transactional percentage is lowered for PayPal.  Click the *read more* link below to see how much lower it goes based on total sales.

Our biggest advantage we can see with using PayPal versus a bank merchant account is simply this: you are only charged a fee when you are actually making money, ie. on a transactional basis.  You might get a merchant account and be out all the investment costs without making one red penny.  The biggest advantage we can see with using a bank merchant account is that it is tied directly to your bank account not making you take the additional step to transfer money.  If it were me and my e-commerce business, I would not want to take the risk in investing heavily in a bank merchant account before knowing whether or not I would make one sale or not. The additional one minute step of logging into PayPal and transferring money to my bank account would not be worth taking the investment risk.

Bottomline, whatever your choice when choosing who to be your payment processing vendor, ABD's employees have the skill set to tie into whatever system you choose.  We have worked with various banks and used their merchant services.  We have also used PayPal not only for our clients but for our personal e-commerce sites.  PayPal is preferred for e-commerce as far as we are concerned!


Gap Logo Redesign #FAIL or #WIN

Posted by: Owner/President

Tagged in: win , new , logo design , logo , greensboro , gap , fail , design

Owner/President

I must admit that I may be late to the party regarding the Gap logo redesign. I did not know they were considering redesigning their logo and only found out about it after their new logo was released. Since the release there has been a lot of discussion surrounding the new logo. Some think it is great and a large group of people think it is horrible. I wanted to take the opportunity to give my two cents on this matter since I am a graphic designer and am often urging clients to revamp a dated logo and definitely dated web sites.

To redesign or not to redesign, that is the question?

Redesigning a logo is not a bad idea. Some big names have done this and done it well. Apple, Inc. is a great example. Their first logo back in 1976 is a far cry from anything that could have been iconic today. It is historical looking, which is something you wouldn't want to associate with computing. It has so many lines and detail, it would have been impossible to embroider or replicate on a large scale of products. It's almost unrecognizable looking at it from a distance. This is not what you want for a logo. In that same year, Apple redesigned their logo and that proved to be much closer to something that could graphically appeal to their large target audience. It is something that over time you would begin to associate their products and services with that icon.  You would not have to see the words "Apple, Inc." next to it to understand that it is representing the company.  This is the key.  You want someone to be able to see your logo icon from far away and know who it represents.  Just like the McDonald's arches, don't we all know when we see them sticking over the tops of trees that beneath that symbol, there are hamburgers for sale? Yes, we do.  That means it is a successful logo!

The most recent Apple, Inc. logo redesign was a complete success.  It sticks to my favorite rules of logo redesign that I will take a minute to point out here.


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Ashley Bailey Designs has succeeded by developing strong client relationships. By concentrating on each client's goals, we can create a design that meets or exceeds those goals while keeping an eye on their budget.

2013 marked a year of unprecedented growth. The company has now situated itself to produce custom web application programming and web development with our talented team.

Whatever your needs, eCommerce, web site redesign, or custom blog, allow us here at Ashley Bailey Designs, to discuss affordable options.  We can help you find solutions that fit your dreams!

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