Posted by: Owner/President on Jul 10, 2011
After Groupon turned down Google's 6 Billion dollar bid to purchase their company, Google decided to build their own Groupon-ish product/service. I recently read an article about Google Offers and their recent success in the Portland, OR area. They are soon to be expanding to five new cities in the US. Looking at the new "daily deal" startup made me ponder the general market these types of companies cater to.
There is a lot of competition in the daily deal market both with businesses offering the daily deal and with those local businesses offering deals. Right now, there are several daily deal offerings in Greensboro, the city our offices are in. Below are the most popular locally in Greensboro, NC.
Yellow Pages is offering some kind of daily deal according to their advertising, although I am struggling to find it on their website. It seems as though it is another ploy to trick you into using their website for search. *read that I do not like the Yellow Pages.
As you can see, from the image attached to this post, some businesses fare better than others when it comes to these type of daily deals [see the number of purchased vouchers below each offer]. If you are contemplating offering a deal on any of the daily deal sites, which some might consider a saturated market, consider the uniqueness of what you are offering. Have you offered the very same deal to your customers in newsletter, blog or social media posting? If so, you have probably already reached the maximum amount of people interested in your offer. Try something new to maximize your potential sales. Also consider what other similar businesses have offered and try to separate your business from the masses.
Some businesses have trouble even being noticed by the daily deal companies. If you want to get on Google Offers' radar, they are pulling data from the Google Places pages. If you have positive reviews and lots of them, you are sure to be getting a call from Google to offer a daily deal!